Singapore’s Quest for Food and Beverage Producers in the North and North East
This week, three food and drink companies from the Highlands and Islands and one from Aberdeenshire are showcasing their products at one of the biggest trade events in the world.
They are part of a delegation of 13 Scottish companies to Food & Hotel Asia (FHA) in Singapore.
The Aberdeenshire business is Huntly-based whiskey merchant, blender, bottler and cask broker Duncan Taylor.
Family business Ashers Bakery, from Nairn, which bakes items for 12 of its own shops and cafes, as well as supplying numerous outlets across Scotland, is also present at the show.
The Ashers product range includes an award-winning range of single malt whiskey cakes.
Another family business, Thurso-based Reids of Caithness and Isle of Barra Distillers both fly the Scottish food and drink flag.
The delegation is led by Scottish Development International (SDI), the international arm of Scottish Enterprise.
About 35,000 people from more than 50 countries and regions are expected to attend the FHA, which begins today and runs through Thursday.
The event gives producers valuable access to distributors, importers, manufacturers and retailers around the world.
“Land of Food and Drink”
SDI welcomes Scottish businesses, which also include a maker of plant-based snacks and a producer of soft fruits, to its own pavilion. He will also co-host a networking reception for buyers at the British High Commissioner’s residence tomorrow evening.
Neil McInnes, Head of South East Asia and Asia Pacific for Consumer Industries, SDI, said: “Scotland is renowned abroad as a land of food and drink, especially here in the Asia-Pacific region.
“Food & Hotel Asia is the largest food and beverage event in this part of the world.
“It is also the first major trade show in Asia that Scottish businesses will visit post-Covid.”
Mr. McInnes said SDI aims to help businesses “re-engage” with their customers and support their continued recovery, post-pandemic, while introducing them to new markets.
The Scottish presence at FHA follows a trade mission, led by Seafood Scotland, to the Japan Seafood Show in Tokyo last month. Six Scottish companies participated in this event.
SDI said its trade specialists are seeing growing interest from exporters there to sell in Asia, and growing demand for ‘premium’ Scottish produce from overseas.
Mr McInnes added: “With the opening up of travel in Asia, particularly Singapore and South East Asia, we are seeing a growing appetite from Scottish businesses to explore new market opportunities in the region.
“Our intelligence also suggests that Scottish businesses expect to see their export levels increase in 2022-23.”
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[North and north-east food and drink producers’ Singapore quest]